You cannot think about Christmas without thinking about chocolate, the two go hand in hand. As we approach the Festive period the supermarkets have been doing their big annual push of the chocolate tins, and there’s barely a household in Britain that won’t be buying their favourite. And you’ve got to admit it, there’s something very comforting about sitting in front of the telly on Christmas Day, gorging yourself, with your hand constantly dipping into on your favourite selection tin. But which tin and which individual chocolate is Britain’s favourite?
By no means a scientific study, but a quick journey through the internet suggest that Quality Street is comfortably Britain’s favourite, with 37% of Brits favouring the old favourite, first produced in 1936 by Mackintosh’s (today produced by Nestle who bought out Rowntree Mackintosh in 1988). Second in the Which Study was the Celebrations selection with 20% of the vote, Heroes, my own personal favourite received 19% and bringing up the rear was Roses with 16%. 8% of voters sat on the fence and opted for ‘all of them’.
The favourite chocolate in your Quality Street selection is unquestionably the ‘purple one’, a hazelnut and caramel delight, favoured by 26% of the Quality Street-eaters. However, the Which study found that only 5 of the 74 chocolates in their 720g tin were the purple ones. There are 12 different chocolates in Quality Street, and before you ask, the sweet your get the most of is the Strawberry Delight, despite it being rated 7thfavourite chocolate in the selection.
And if that’s not bad enough, your tin sizes have shrunk too. In 1998 your Quality Street tin weighed in at a hefty 1.7kg. The most recent tin (well tub actually, and plastic too) weighs just 650g although you can get tubs up to 2.0kg if you want to part with a hefty wedge of cash. Don’t let that spoil your festivities, because as we all know, Christmas just isn’t Christmas without your favourite sweet selection.